Synergy is the promotion and sale of a product within films. For example, soundtracks, phones and laptops etc.
There are many advantages to using synergy in films. It can increase the profit made on the film, it enhances the companies image and it can also influence public opinion.
However, there are problems with synergy as well, such as the vast amount of jobs that are lost because of it, with over 19.5k losing their jobs at Sony.
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